Solving the Economics of Boredom

There’s nothing like a little downtime to drive convenience store traffic.

Most folks have their own methods for chasing boredom, but don’t sleep on a trip to the c-store. It’s not a stretch: when you are looking for something to do, you are really craving stimulation, and that can come in the form of food, drink, a new experience, even a walk—to the c-store!

Food and drink provide a quick sensory change. A bag of chips, a candy bar, or a cold beverage all signal a break in the routine, merchandise that also can be brought back into the home for a little good cheer, if needed.

Novelty is another effective antidote to boredom. And the c-store is a retail champion when it comes to keeping stock interesting, through novelties like seasonal merchandise, attractive customer promotions, and a constant rotation of exciting new products. There’s a bit of discovery in the mix, too, tweaking consumer curiosity which may end up encouraging a return trip.

Actually the concept of discovery falls under the larger boredom-busting umbrella of entertainment, and all its forms. The c-store industry didn’t build its reputation as a hub of amusement, but competition has driven stores to create memorable market footprints, and some have chosen to become “destination stops.” The mega c-store Iowa 80 Truck Stop is a prime example: it includes a trucking museum, movie theater, gaming arcades, and the annual Walcott Truckers Jamboree, a regional blockbuster event.

None of this means convenience stores are in the business of curing boredom, but keeping the shopping experience top-notch will always make them a worthwhile visit. Product variety, appealing displays, convenient access, and a fresh selection elevate a routine stop. Speaking of which, if you want to elevate the quality of your current back office system, why don’t you give SSCS a call at (800) 972-7727? We’ll explain how our technology can grow your store’s profit—not a boring subject at all!